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VOL. 2, ISSUE 1 (2026)
Strategic influencer marketing for electric vehicles – Analysing growth and impact
Authors
Dr. S Elayamurugan, Dr. N Rajbarath
Abstract
Influencer marketing
has become an influential approach for shaping consumer perceptions,
particularly in growing industries such as electric vehicles (EVs). This study
investigates how influencer marketing impacts EV adoption in Chennai by
examining the social media influencers influences the consumer awareness, trust
and purchasing decisions. Using surveys and case studies of leading EV brands,
the research shows that influencers play an essential role in addressing key
consumer concerns, including range anxiety, charging infrastructure and overall
cost benefits. The results reveal that factors such as influencer credibility,
authentic content and the characteristics of the target audience greatly
influence engagement levels and purchase intention. The study concludes that
when influencer marketing is effectively combined with traditional promotional
strategies, it can boost EV adoption in India by increasing consumer confidence
and strengthening brand engagement. Overall, this research enhances understanding
of the role of influencer marketing in the EV industry and provides
recommendations for improving digital marketing strategies to drive EV adoption
in Chennai.
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Pages:283-286
How to cite this article:
Dr. S Elayamurugan, Dr. N Rajbarath "Strategic influencer marketing for electric vehicles – Analysing growth and impact". International Journal of Applied Review
, Vol 2, Issue 1, 2026, Pages 283-286
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