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VOL. 2, ISSUE 1 (2026)
The role of artificial intelligence in advertising: Tools, strategies, and brand
Authors
D Rajiv Gandhi, Dr. B Palani
Abstract
Artificial Intelligence (AI) is redefining the landscape of advertising
by enhancing personalization, automating decision-making, and improving
campaign effectiveness. This study explores how AI has transformed advertising
strategies globally and in India, highlighting tools, platforms, and brand
examples. The research employs a review of literature, case studies, and
practical industry insights to provide a comprehensive understanding of
AI-driven advertising. Key findings suggest that AI not only improves
efficiency and ROI but also creates hyper-personalized customer experiences.
However, challenges such as algorithmic bias, privacy concerns, and ethical
implications remain. This chapter concludes with recommendations for marketers
and businesses on adopting AI responsibly in advertising.
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Pages:111-113
How to cite this article:
D Rajiv Gandhi, Dr. B Palani "The role of artificial intelligence in advertising: Tools, strategies, and brand". International Journal of Applied Review
, Vol 2, Issue 1, 2026, Pages 111-113
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