Social commerce has transformed online buying behavior by integrating social interaction, user-generated content, and influencer-driven communication into digital purchasing environments. This study investigates how key social commerce elements—including user-generated content, influencer credibility, social interaction, and information quality—shape consumer trust and, in turn, influence purchase intention. Using descriptive statistics, correlation analysis, and regression techniques, the findings reveal that trust is significantly influenced by content-, interaction-, and credibility-related cues within social commerce platforms. Consumer trust emerged as a strong predictor of purchase intention, demonstrating its essential role in reducing perceived risk and strengthening consumers’ willingness to buy online. The study contributes to a deeper understanding of trust formation in social commerce and highlights the importance of designing credible, interactive, and information-rich digital environments to enhance consumer engagement and purchasing behavior.