This
study introduces the Faithscape Model, an innovative framework that integrates
servicescape principles into religious environments to enhance worship
experiences. Traditional religious servicescape models, while acknowledging the
importance of physical design and sensory elements, often overlook critical
dimensions such as digital integration, emotional well-being, inclusivity, and
the dynamic nature of modern worship practices. Drawing upon the
Stimulus-Organism-Response (SOR) model, Sacred Space Theory, and Servicescape
Theory, the Faithscape Model addresses these limitations by proposing five
essential dimensions: sacred ambient conditions, spatial layout and worship
functionality, symbols, icons and artefacts, social and communal spaces, and
digital integration. This model recognizes the dual necessity for preserving
the sanctity of traditional worship while embracing technological advancements
and inclusive design to meet the evolving needs of diverse faith communities.
Practical implications are provided for religious leaders, architects, and
community planners aiming to create spiritually enriching, accessible, and
future-ready sacred spaces. The Faithscape Model ensures that religious
environments remain meaningful, welcoming, and spiritually vibrant in the 21st
century.
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