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VOL. 1, ISSUE 2 (2025)
The Faithscape Model: Integrating servicescape principles in religious environments for enhanced worship experience
Authors
Esi-Ubani, Chidiadi Obinna
Abstract

This study introduces the Faithscape Model, an innovative framework that integrates servicescape principles into religious environments to enhance worship experiences. Traditional religious servicescape models, while acknowledging the importance of physical design and sensory elements, often overlook critical dimensions such as digital integration, emotional well-being, inclusivity, and the dynamic nature of modern worship practices. Drawing upon the Stimulus-Organism-Response (SOR) model, Sacred Space Theory, and Servicescape Theory, the Faithscape Model addresses these limitations by proposing five essential dimensions: sacred ambient conditions, spatial layout and worship functionality, symbols, icons and artefacts, social and communal spaces, and digital integration. This model recognizes the dual necessity for preserving the sanctity of traditional worship while embracing technological advancements and inclusive design to meet the evolving needs of diverse faith communities. Practical implications are provided for religious leaders, architects, and community planners aiming to create spiritually enriching, accessible, and future-ready sacred spaces. The Faithscape Model ensures that religious environments remain meaningful, welcoming, and spiritually vibrant in the 21st century.

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Pages:129-133
How to cite this article:
Esi-Ubani, Chidiadi Obinna "The Faithscape Model: Integrating servicescape principles in religious environments for enhanced worship experience". International Journal of Applied Review , Vol 1, Issue 2, 2025, Pages 129-133
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