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VOL. 1, ISSUE 2 (2025)
AI-driven personalization in digital marketing: Transforming consumer engagement in the 21st Century
Authors
Dr. N Rajbarath, G Mohanapriya
Abstract
Artificial
Intelligence (AI) has revolutionized the way brands connect with consumers.
AI-driven marketing techniques are revolutionising customer engagement,
retention, and conversion by providing real-time personalisation, predictive
analytics, and automated content generation. This paper investigates how
AI-powered personalization is renovating digital promotion, examines its
benefits and challenges, and highlights its role in shaping the future of
consumer-brand interactions. In order to create highly customised marketing
experiences, the report highlights the integration of AI tools like chatbots,
recommendation engines, and predictive behavioural models.
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Pages:115-117
How to cite this article:
Dr. N Rajbarath, G Mohanapriya "AI-driven personalization in digital marketing: Transforming consumer engagement in the 21st Century". International Journal of Applied Review
, Vol 1, Issue 2, 2025, Pages 115-117
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